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The #1 self-promotion RULE for the indie authors and artists (Finding your...
Are you a creative person trying to get people to pay more attention to your work? Do you hate promoting yourself, and arent’ sure how to begin marketing? The #1 rule here on Creativindie is: make...
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The ugly truth about creativity, inspiration and artistic production that...
I’ve been reading a lot of books about creativity. All of them deal with the struggle of the creative life: art is WAR. Creativity takes effort. We have to fight through it. REAL art is about emotion,...
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What authors need to know about conversion, split testing and lead generation
Most authors don’t know enough about business. While some savvy non-fiction authors succeed through grit, willpower and constant bullhorning, the majority of authors are making a mess of their book...
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How to really write a press release (that actually sells books), plus some...
This article is older, make sure you read this new one about a more recent press campaign. I just finished a rather long post on book advertising – in it I mentioned a mediocre book promotion blog...
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An easy book marketing hack to help you dominate Pinterest and rule the...
I’ve never really gotten into Pinterest. I’ve started a few times, but I just didn’t “get it.” But today on Facebook I saw a post by John Kremer about how one of his graphics had been repinned by...
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Book marketing 101: Don’t sell a book; build a brand
For a lot of authors, “book marketing” still means something like advertising or publicity. In other words, you put something in front of people that tells them about the book, and that they should go...
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How much is your writing really worth? (AKA are self-publishing authors...
Yesterday I sent out an email about how I published 4 books in 3 months. I didn’t write them all in 3 months, they were all half written already and I finished them. Still, I got some skeptical...
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Shearwater Launch (an epic fiction launch case study)
I had good intentions. I meant to boil down my most recent book launch into a simple, one page roadmap. Instead, like usual, I have a sprawling document worth of notes – I’m going to share it here so...
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How to promote your book for free (without annoying your friends)
Today in my free book marketing group someone asked: I was wondering if there was any easy ways to somewhat promote a book for free other than trying to convince your friends on Facebook to tell their...
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Can you make art without passion? (An open letter to struggling authors)
A lot of authors – almost all I talked to – are very cautious about the money. Several writers have told me they don’t want to make money with their writing, even after publishing several novels. They...
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